The Complete Guide To Designing Posts For Social Media

Social Media Posts Design

Nowadays, social media has seamlessly integrated into our personal and professional lives. With the emergence of social media, the marketing industry has transformed its nature.

Social media platforms like Facebook, Instagram, LinkedIn and others have become powerful tools for marketing and selling products and services online. Understanding how social media has changed the marketing industry and the way businesses work can help you increase your sales by maximizing your reach in the vast online market.

The most important aspects of social media marketing are social media post design. It increases your brand visibility with your targeted audience and persuades the consumers to purchase your product by grabbing their attention.

Social media post design will help you stay competitive and effectively navigate the digital marketing realm.

Dad Of Ad, the social media agency, will make your task easier by creating the best social media post design that matches your brand and brings potential customers to your site.

Things to Keep in Mind Before Designing Your Social Media Posts

Social media optimization, social media post design

There are a few crucial things to remember while creating social media post design.

Let us look into it in detail:

Plan your social media post design strategy

To perform well with your social media post design, you need to design a solid messaging and graphical strategy for your post. There are a few things in this context that you need to keep in mind.

Study your audience

Knowing your audience and understanding their preferences, interests, and needs is the first step to shaping your social media post-designing strategy. Evaluate your consumer’s reviews, what is likable to them and what is not, and what they expect more from your brand.

If you find it difficult to understand your audience, visit a social media agency who will help you with all the information, statistics, and knowledge you need to know in order to understand your audience.

Choose the best platform to reach your customers

Choose the most appropriate social media platform for your brand. Each social media platform has its speciality/popularity. For example, Facebook is best suitable for publishing posts related to real estate. Whereas Pinterest is best suitable for food and lifestyle niche brands.

Target your best potential customers who will connect to your brand by their emotions and shared identities. This can give much better results instead of wasting your time on customers who don’t match or share their identities with your brand.

Evaluate which type of content performs well on different platforms

Narrowing down your marketing strategy can give you much better results by focusing on the specific audience you are looking for. Not every platform may be best for every customer and not every consumer may be looking for your brand.

For example, we find food, recipe, and lifestyle niche related mood-boards on Pinterest, reels work better on instagram, and thought leadership articles on linkedin. Similarly short posts and news work better on twitter.

Each industry has a lot of potential and opportunities increasing nowadays. Therefore, you are, in no way, limiting your scope of promoting your brand.

List, brief, and schedule your design assets

After getting to know A-Z about your audience, make your design strategy and list out your design assets. Below are a few things to consider:

  • Design references
  • Upcoming content plans
  • Content placement
  • Intended audience
  • Competitor design examples
  • Design medium – photograph, video, animation, illustrations, etc.
  • Caption or creative copy

Keep references for sizes and dimensions

Each social platform requires a different graphical size and dimensions which cannot be placed or posted on different platforms. 

Moreover, remember that the graphic design sizes and dimensions play a significant role in your social media optimization, helping the search engine index your content top-of-the-list.

The ideal sizes for each social media platform are mentioned in the table below:

Youtube Image Dimensions Facebook Image Dimensions Instagram Image Dimensions Twitter Image Dimensions LinkedIn Image Dimensions
Youtube Thumbnail 1280 x 720px
FB Event Page 1920 x 1080px
Cover Image 820 x 312 px 1500 x 500px 1584 x 396px
Content Image 1200 x 630px 1024 x 512px 1104 x 736px
Portrait Image 1080 x 1350px
Square Image 1080 x 1080px
Profile Picture 800 x 800px 180 x 180px 110 x 110px 400 x 400px 200 x 200px
Instagram Stories 1080 x 1920px
Company Profile Picture 300 x 300px
Company Cover Image 1192 x 220px


Tips and Techniques for Designing Your Social Media Post

Social media agency, social media creative design, social media post design

Effective social media post design and the right social media optimization requires careful consideration of various elements. 

Let us discuss some tips and techniques to help you create appealing and engaging social media post design.

Profile Picture Design

Your profile picture on any social media platform serves as your visual identifier. Your profile is your visual identity that helps viewers recognize your brand or personality. 

The profile picture is important for your online presence but it is not an actual social media post you are showcasing. Therefore keep your profile picture elegant but simple in appearance.

In case you find crafting a perfect, nice-looking profile picture challenging, do not forget to approach Dad of Ad, the best social media agency that will create a striking profile picture that befits your profile.

Cover Image Design

The cover image is a wide, rectangular image above your profile picture, that plays a role in fulfilling the objective or a sense of showcasing the profile. 

Your cover image is associated with your profile picture and should relate to your brand or whatever your profile is showcasing. This also helps optimize your content properly increasing your social media optimization rate.

Therefore, design your cover image in a way that is supplementing the message you want to convey in your profile picture as well as other posts.

Profile page Layout Design

The way your profile page lays out also impacts your social media optimization. Organize all your page components into a beautiful visual arrangement. Also, fill all the sections of your profile page with clear, concise text and fonts.

Dad Of Ad, the best social media agency can help you with presenting your social media posts in a proper structure and layout.

Design visually-appealing posts

Visual content plays a crucial role in social media post design. Create high-quality, professional, and eye-catching graphics. The images, videos, animations, fonts, and presentations should be attractive and relevant to your conveying message.

Ensure consistent branding

Maintain a consistent visual identity across your social media posts. Use your brand’s colors, fonts, and logo to create a cohesive look and reinforce brand recognition. Consistent branding also plays a huge role in your social media optimization.

Keep it simple

Keep your social media post design simple, clear, concise, and to the point. Decorate your post through a creative but simple design. A complex design or content on your post may confuse the viewers.

Moreover Use simple and easy language and familiar words that people do not struggle to understand. Write short, punchy sentences with bullet points. Blending a creative design with the simple textual content in your post can increase the chances of people getting attracted to it.

Decorate your posts with eye-catching headlines

Headlines also play a role in creative design of a social media post. Keep the headlines at the right place, mostly at the top and center. It affects the design and creativity of your post. Use graphic design principles while crafting and placing your headlines appropriately in the post.

Strategically designed and placed headlines that connect well with the customer interest can also increase your social media optimization.

Incorporate a well-designed call to action (CTA)

Designing an attractive call to action also comes with graphic designing techniques. It includes the shape and color of the CTA and how to incorporate textual content creatively in the CTA button.

A creatively and strategically designed CTA not only enhances the beauty of your social media post, but also generates sales and purchases through attention-grabbing.

If you do not understand what CTA is or how to design it creatively, check out Dad Of Ad, the best social media agency that will educate you with the concept of CTA and help you design an appealing one.

Experiment with post formats

Don’t hesitate to try different post formats to keep your content fresh and engaging. Blend your post with images, videos, carousels, polls, infographics, or GIFs to add variety and capture the viewer’s attention.

Encompassing high quality graphics and imagery that is relevant to your brand and customer’s interest will amplify your social media optimization.

Optimize your post for mobile usage

Not all people use laptops or computers to visit social media. Many of them just use social media and see posts on their mobile phones. 

Therefore make your social media post design mobile-friendly. Use legible fonts, optimize image sizes, and consider how your posts will appear on smaller screens.

Incorporate storytelling into your post design

Prefer incorporating storytelling components in your social media post design as people tend to get attracted more towards stories. Exhibit narratives and testimonials in your posts through designing creative imagery and graphics that present a story. This helps you connect with your audience emotionally.

Keep updating your post design

Keep testing and analyzing your post with different designs, formats, and messaging to examine what resonates best with your targeted audience and your social media optimization.

Use analytical tools provided by social media platforms to track your post engagement metrics and gain insights into what works and what does not.

Stay updated with the latest social media trends

Stay updated with the latest social media trends and best practices to stay ahead of the game. Adapt and change your strategies as social media platforms evolve, and always keep the needs and preferences of your audience in mind.

Alongside, keep a check on the optimizing method of the social platform you are using. Because understanding your platform’s search engine and optimization strategy can improve your social media optimization level.

Check out Dad Of Ad, a top social media agency to remain updated with the latest facts and figures of each platform’s performance and optimization strategies.

Advantages of Social Media Post Design

Social media post design, social media optimization

Several business leaders, entrepreneurs, and individuals are preferring social media marketing and promoting their brands and personalities with the help of social media post design.

Let us discuss some key benefits of social media creative design below;

Captures the Customer’s attention

With the vast amount of content available on social media, capturing your targeted audience’s attention and social media optimization are of much significance. 

In this situation, well-designed posts stand out in the eyes of the viewer and attract their interest. 

It increases the chances of your customers stopping to read and engage with your content, increasing your social media optimization.

Builds your brand awareness

Consistent and visually appealing social media post design helps build your brand recognition. By properly using your brand colors, logo, fonts, and visual style in your posts you can create a memorable brand identity and increase your social media optimization.

This allows your consumers to associate your distinct design with your brand as well as improve social media optimization, increasing brand awareness and recall.

Helps to convey your message

Social media post design can convey your intended message to your targeted audience without much effort. 

Moreover, the stunning images, graphics, videos, and animations you put on your post can express your complex ideas and emotions quickly and effectively to your viewers. Additionally, it generates higher rates of social media optimization for your profile.

Increases engagement

Well-designed posts are more likely to count for higher social media optimization rates and generate higher levels of engagement such as likes, comments, shares, and clicks. 

Engaging visual elements, clear CTAs, and compelling headlines encourage viewers to interact with your content and take your desired actions. This enhances engagement rates and expands your reach across distances.

You can also approach a social media agency to find out how you can increase your engagement rates even more.

Builds credibility and trust

Aesthetically pleasing and professional-looking designs can enhance your brand’s credibility and trustworthiness. 

Quality visuals and consistent design reflect a level of professionalism and attention to detail, increasing your social media optimization.

This can positively influence how your audience perceives your brand and the content of your post, also promoting your social media optimization.

Encourages social sharing

Your social media optimization improves when people start sharing your posts with other social media users when your post is stunning to look at. 

Therefore creating appealing and engaging social media post designs can extend your reach and expose your brand to a broader audience.

When users find value in your content, they are more inclined to share it with other followers which can amplify your brand’s visibility and potentially your social media optimization.

Social media post-design software

Social media post design, social media optimization, social media agency

Several tools and software are available for making high-quality social media creative design

Let us look at the top five softwares below;


Social media post design, social media optimization

Canva is an excellent tool and popular software for generating social media creative design. It has a wide range of features and templates specifically designed for social media creative design to feature into various social media platforms such as Facebook, Instagram, LinkedIn, etc.

Key features of Canva for social media post design

    • Curved Texture Generator
    • Photo Effects
    • Images Enhancer
    • Add Frames to Photos
    • Add Text to Photos
    • Online Video Recorder
    • Video Trimmer
  • Social Media Creative Design
  • Convert Video to MP4, etc.

Adobe Express

Social media post design, social media optimization

Adobe Express is a wonderful software designed for quick and easy photo editing and enhancement. You can make your social media creative design on this software using ready-to-use templates and graphical suggestions for different types of posts.

Buffer Publish

Buffer Publish is also one of the best tools for social media creative design which is becoming popular.

With Buffer Publish, you can create and customize images for your social media posts by adding text overlays, selecting backgrounds, and choosing image templates from a library of images.


Social media post design, social media optimization

Snappa is a user-friendly online graphic designing tool specifically designed for social media creative design to create visual content for social media, blogs, ads, and more. It offers a range of features and templates to help you create eye-catching social media posts.

Key features of Snappa

    • Online Graphics Creating Tool
    • Perfect Image Dimensions
    • Pre-made Templates
    • Free High-res Stock Photos
    • Add text, Graphics, and Effects in seconds
    • Remove Image Backgrounds in a click
    • Resize Graphics
  • Social Media Creative Design


Social media post design, social media optimization

VistaCreate is one of the biggest online custom print shops for social media creative design. It has a free-design tool that can make amazing graphics for your posts.

It provides features like templates, customizable designs, stock images, fonts, and editing tools to help you create visually appealing social media creative design.

These softwares except Canva and Snappa require years of experience in graphic designing to effectively use the tools and features and creatively design social media posts. 

Canva and Snappa are beginner-friendly graphic designing tools that are helpful for people with less experience.

However, designing a well-performing social media post is not a simple task at all. It requires a lot of social media awareness, expertise in crafting visually-appealing graphic designs, and attention to detail.

Hence, you can approach Dad Of Ad, the best social media agency to design the best social media posts for you based on your brand identity and customer interest.


The role of social media posts and social media agency in your digital marketing strategy cannot be overstated. Social media creative design has the power to increase your sales by grabbing people’s attention, enhancing your brand recognition, and increasing trust and credibility.

By investing time and effort in thoughtful design you can create posts that stand out, increase your social media optimization, resonate with your audience, and achieve your marketing objectives.

Creating appealing and well-suited social media post design that perfectly resonates with your brand and marketing objectives may feel challenging, thus you can avail the services of Dad Of Ad, a top social media agency.

We have a team of professional graphic designers in our social media agency who will create effective social media posts for you according to your brand’s identity. 

We are also equipped with the knowledge of search engine optimization, algorithms and a set of rules that search engines use to determine how to index the content. This allows us to improve your social media optimization rates by designing and optimizing the content of your posts according to those algorithms.