Digital marketing refers to advertising using digital platforms
such as search engines, social media, email, and mobile apps.
Using these digital platforms, companies endorse goods, services,
and brands. Consumers rely on digital means to research products,
and many of them usually opt for online services like shopping,
business-related services, or personal needs. Google marketing
insights found that 48% of customers usually opt for a search
engine to search their query. 26% search with mobile devices while
33% are the ones looking for brand websites.
While digital marketing nowadays is just not about onboarding a channel (website or a means to share content), advertising online is a much more complex process than thought. To achieve the full potential of digital marketing, marketers nowadays dig deep to find out what’s the level of competition and many more similar things to discover marketing strategies and that make an impact on the audience converting them into leads and further into customers. By implementing omnichannel marketing strategies, businesses can now get insights on the customer's behaviour on their website, this includes clicks made, total time spent on a particular page, and more importantly, what’s the target audience they can target through current marketing techniques.
COVID-19 has made an impact on lots of businesses and forced the same to come to halt, but during these tough times, digital marketing has seen a rapid hike, probably due to the increase in user engagement. There is no stop to this growth, it’s too hard to separate digital marketing from the marketing of a brand these days. And so the need arises to switch from traditional marketing to digital marketing.
To understand why digital marketing is the future of marketing, we have to first understand what changes can be seen in digital marketing in the coming years. Let’s dive deep into it.
E-privacy will shake up the industry:
According to Arianne Donoghue (Digital marketing consultant), it’s too hard to see how it is going to change. The change will be slow and steady, and probably we can trace that if we compare the statistics of the last 5 years in the near future.