Oh, did you miss it? Here’s a recap of everything that happened in marketing in 2023! The year 2023 was a remarkable one for the marketing industry, as it witnessed some major shifts, and innovations in the way businesses communicate with their customers. From artificial intelligence to eco-friendly marketing, from video marketing to data privacy, […]
Brian Solis, a best-selling author and keynote speaker, said, “Perhaps one of the more understated benefits of social media in B2B is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to […]
How important is a social media marketing strategy for you? In today’s dynamic arena, to build a robust audience community and expand your reach, you must ensure that clients feel secure and cared for while interacting with your business. To help your audience trust your products and services, you must show empathy toward your customers […]
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker, An American Social Media Marketing expert) Social media marketing includes building brand awareness, driving more traffic to the website, attracting valuable leads, and increasing sales and purchases using social media platforms. […]
How important is your social media post design? Nowadays, social media has seamlessly integrated into our personal and professional lives. With the emergence of social media, the marketing industry has transformed its nature. Social media platforms like Facebook, Instagram, LinkedIn and others have become powerful tools for marketing and selling products and services online. Understanding […]
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu Social media marketing is a major game-changer in today’s quick-paced digital era. A well-crafted content strategy is at the heart of any successful social media marketing effort. Consider it your secret weapon for creating the most appealing mix of content […]